Corporate photography has a very important role in promoting a company’s product and services . Catchy images are not the only thing which makes a difference between a professional website layout and a website that is ignored, between a brochure that catches the attention and one that is thrown away. What makes it different is the photographer’s ability to create a relation with the company , so that it can offer a larger view on the business rather than just creating nice pictures. Every business needs visual content to lure in potential customers and the photographer turns into an Art Director who, together with a copywriter , designs the language with which every product should reach the target clients of a promotional campaign or of an advert.
An image is the most powerful form of communication because it’s the only one that can’t be avoided. You can choose not to read a text, not to watch a video , but you cant’ choose not to see a photograph. Igor Todisco , in synergy with the company, offers his experience in the field of advanced techniques of representation to understand how the strengths of a product or a company can better reach the potential clients with the use of a unique language and through a promotion where ethical approach is fundamental to get distinguished from the competitors. The quality of a product and the reputation of a company are the core of a brand presentation.
What’s the aim of corporate and advertising photography?
Corporate: refresh the image of a company, highlighting its vision and mission , working on the brand
Products: represent the products on catalogues and brochures , e-commerce and websites
Reportage: show the spaces of the company and the steps of working
Portraits: reveal the faces beneath the business with institutional portraits , but also models working in the various fields of corporate and fashion photography
Some of the companies serviced , publishing, cooperation
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CORPORATE photos
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PRODUCT photos
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CORPORATE REPORTAGE
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CORPORATE PORTRAITS
Igor Todisco Photographer